Mizu has been chosen by Boarding for Breast Cancer to be their official stainless steel bottle partner. The custom made bottles made their debut on October 29th at B4BC’s fifth Annual Skate the Coast long board-a-thon event in Los Angeles. The water bottles are being heavily incorporated into the Boarding for Breast Cancer’s new ‘Be Healthy. Get Active. Ride!’ initiative which encourages youth to be active in the board sports industry and to be healthy in general, in a very positive way.
“Mizu was founded on the importance of a healthy, active lifestyle while also being conscious of our environment by eliminating the use of plastic water bottle,” said Mizu founder, Jussi Oksanen. “Partnering with B4BC is ideal because of our similar missions and shared outreach to the action sports community. It also gives us an opportunity to broaden our reach into a more mainstream healthy, active lifestyle demographic. We look forward to collaborating regularly with B4BC.”
Mizu’s company is very rider-driven, especially since one of the founders is pro snowboarder, Olympic athlete Jussi Oksanen, who says “Why pay for water when you can get it for free?”. Other advocates for the brand include pro skateboarder Arto Saari, pro snowboarders Jeremy Jones and Annie Boulanger and many more.
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit foundation dedicated to providing education, prevention and support programs for young people and the action sports community at large. Through grassroots events, year-round educational outreach and the Survivorship Fund, B4BC is able to further its mission of promoting early detection + a healthy, active lifestyle as the best means of breast cancer prevention. To learn more, visit http://www.B4BC.org.