|2012/13 Nikita Outerwear: Photo Cred: Tws Biz
The time has come once again for Transworld Business’ preview on outerwear product and trends for the following season. For most people, you are just getting stoked on this years products and seeing what new technologies the brands are releasing, but for the other portion of the Snowboard industry – Sales Reps, Store Buyers/Managers, Bloggers like us, etc – we are all looking forward to the new stuff to come out next season. Some may say we are a bit impatient, but really – it’s our job to know exactly what is coming to the table so we can share it with the rest of the world at the proper time! Transworld has all of the brands from all-female companies such as Nikita, Roxy and Betty Rides, to companies with very strong female product lines such as Burton, 686, Bonfire, Volcom, and Oakley.
Online Editor, Kailee Bradstreet starts off the article: “From first descents in Alaska to riding rails in Minnesota, riders are demanding more from their outerwear than ever before. To meet these demands, brands are finding inspiration and technology in sources as varied as duck hunts and alpine expeditions. Fortunately, these stimuli have produced more than down pants with ammo pockets. And after an especially strong shred season last year, retailers are ready to embrace these new products—be they long underwear or outerwear. TransWorld Business checked in with some of the industry’s top outerwear brands to find out the details on next season’s collections.”
Make sure to check out this full article, Transworld has gone as deep as they can into some of the minds at these companies about everything from sales margins to fabrics, to find out exactly what thoughts go into producing all of these wonderful product lines.